Microsoft introduces the most affordable Lumia smartphone in Singapore

Microsoft introduces the most affordable Lumia smartphone in Singapore

Microsoft introduces the most affordable Lumia smartphone in Singapore

The Lumia 430 begins rollout on 9 May

SINGAPORE — May 6, 2015 — Microsoft unlocked the promise of smartphone ownership for many more people with the introduction of Lumia 430 Dual SIM, the latest addition to its affordable range of Lumia smartphones. Built with the latest Windows Phone 8.1 software, a Qualcomm® Snapdragon™ processor featuring a dual-core CPU running at 1.2GHz, and with Microsoft Office, Skype and OneDrive pre-loaded, the Lumia 430 Dual SIM was designed to help people achieve more at work, at play and on the go. With an estimated retail price of SGD119, it is also the most affordably priced Lumia that will be able to upgrade to Windows 10.¹

Microsoft continues to expand its affordable smartphone portfolio, which now spans a diverse range of price points and capabilities, from the super-affordable Lumia 435 with Lumia Camera to the recently announced Lumia 640 and Lumia 640 XL, which come with a one-year subscription to Office 365 Personal. People can have their choice of Lumia device to suit their everyday needs and budget. Windows Phone 8.1 devices like the Lumia 430 Dual SIM will benefit from further innovation, with the ability to upgrade them to Windows 10 when the service debuts later this year.

The Lumia 430 Dual SIM features a compact, durable and colorful design with a vivid 4-inch WVGA display that brings all the latest apps, games and videos to life. With Lumia 430, people can instantly achieve more every day, and they can use Microsoft Office and Outlook for work and personal productivity. They can access up to 30GB² of free cloud storage on OneDrive for safekeeping important content. People can experience the fun of video calls with Skype-integrated calling and a front-facing camera. Smart Dual SIM allows people to assign unique profiles to their SIM cards, such as “work” or “family,” to help them better manage daily communication. Favorite apps like Facebook, Twitter, WhatsApp, Candy Crush Saga and Instagram are available, with more apps and entertainment just a click away on the Windows Phone Store.

“Given the success of our affordable Lumia range, it is clear that people are looking for a smartphone that is good value for money, but still works smoothly and easily,” said Bruce Howe, General Manager, Microsoft Mobile Devices Sales for Singapore, Malaysia and Brunei. “The Lumia 430 Dual SIM is optimized to bring price points even lower, while offering features that are capable of fulfilling the demands business and personal,” Howe said.

The Lumia 430 Dual SIM will be available in Singapore at Microsoft Authorized Mobile Reseller in Funan DigitaLife Mall and GadgetWorld, 3Mobile and Handphoneshop outlets from 9 May, Saturday at a recommended retail price of SGD119. It will be available in two colors: bright orange and black.


¹ Like any upgrade to a new operating system, not every phone will support all possible Windows 10 features. Certain features and experiences will require more advanced future hardware.

² Up to 30GB free when camera backup is activated.

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